Websites
Arkance Systems Website (WordPress and Storyblok)
One of my main tasks was to create whole new websites for Arkance Systems in the summer of 2023. This included planning and creating all content pages, product pages, news, blogs, etc. by using WordPress classic editor and block editor. I have also worked with related forms, header, footer, plugins, tags, filters, and categories for example.
MV-Jäähdytys Website (WordPress)
I have created Search engine optimized content of customer stories. I made smaller updates to pages when necessary. My responsibility was also to make an English translation of the whole website by using a translation agency and a Polylang plugin.
Other Drag & Drop Websites
I have learned to use other website platforms as well. I have created my old websites by using Webnode and this site is made by Adobe Portfolio. I have also participated in making Teamtailor recruitment sites for MV-Jäähdytys and Arkance Systems.
Graphic Design
Canva Pro
• Designing social media posts
• Designing posters, table tops, and flyers for the Yrityspäivät recruitment event
• Designing posters, table tops, and flyers for the Yrityspäivät recruitment event
Adobe Illustrator / Photoshop
• Designing and ordering overall patches for Yrityspäivät
• Designing ID cards, service brochures and other graphic prints
• Designing ID cards, service brochures and other graphic prints
Adobe InDesign
• Designing material and layout and producing content of MV-Jäähdytys staff magazine
• Organizing printing of the magazine with an advertising agency from press to delivery
• Organizing printing of the magazine with an advertising agency from press to delivery
open the staff magazine here
Paid Media
LinkedIn Campaign Manager
• Planning and creating ads, creating campaign groups, managing schedule and budget, setting up new target audiences, defining and tracking conversions
META
• Creating ads on facebook and instagram feeds and stories
Google Ads
• Managing campaigns and ad groups, creating ads of different product pages and defining keywords and audiences
Marketing Automation (HubSpot)
Implementing and managing for Arkance Systems
System bulletin
Newsletter
Automated email
Workflow for campaign
Email Marketing
• Designing layout and content for email. managing contact lists, tracking open rates and clicks etc
• Experience of using LianaMailer as an email marketing tool
• Experience of using LianaMailer as an email marketing tool
Automation
• Sending automated emails when a customer downloads a whitepaper
• Adding customers to specific lists when subscribing newsletter
• Some other small automations
• Adding customers to specific lists when subscribing newsletter
• Some other small automations
Forms
• Creating different forms what are used for support, RfQs, and white papers for example
• Experience of using HubSpot forms, Contact Forms 7 and WPForms and making integrations between platforms
• Experience of using HubSpot forms, Contact Forms 7 and WPForms and making integrations between platforms
Landing Pages
• Creating landing pages for marketing campaigns including
• Campaigns have included ads, forms and simple workflows
• Campaigns have included ads, forms and simple workflows
CTAs
• Planning and designing Call to Actions (CTAs) and pop up banners for websites
Customer Stories
• I have created in total of 13 customer stories for MV-Jäähdytys as an employee and freelancer.
• Creating these stories from the very start to social media posts and paid media
• Creating these stories from the very start to social media posts and paid media
Social Media
• I have created social media posts independently on Facebook and LinkedIn for different organisations
